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As the world misses Steve Jobs, his fans lined outside the Apple stores and purchased more than two million iPhones over the weekend to commemorate his creativity and innovation. The record breaking sales exceeded all expectation, and according to PCWORLD, iPhones user base will hit 100 million by end of 2011.
Jobs lived 20,677 days on this earth and throughout his life he was creative and inventive. He was the co-founder of Apple, Inc. and Pixar Animation Studios and helped produce some of the most amazing products and films. As he matured, he delivered even more elegant yet simple solutions that touched many lives.
California Governor declared October 16 as Steve Jobs day!
Today’s young artists and filmmakers can learn a lot from Steve Jobs life. His life, from beginning to the end, was full of challenges. Yet, he passionately focused on creating the best, whether it was a product, technology or customer experience. He understood complexity of nature, derived simplicity and thrived!
His elegance for simplicity enabled him to know what consumers will enjoy and delivered it without compromise. A great lesson for any artist.
Recently, while watching KCET Fine Cut films from student filmmakers, we observed 
different storytelling techniques. Obliviously, some were more effective than others. You may judge for yourself by watching these films on KCET.
One of our favorite student film was Dad? by Zesung Kang. It conveyed the message elegantly while keeping it simple and connecting with audience.
Presumably, if Jobs was here, he would tell the young filmmakers to focus on the story and reduce complexity which sometimes may fog the audience.
This is especially true, as today’s filmmakers have access to more tools, advance technology and diverse media platforms than their predecessors. It is easy to make things more complex than it needs to be. As these student filmmakers master their craft, we wish them great success.
We salute Steve Jobs and all artists who touch the world with their unbound creativity and able to inspire others.
